New study: Nearly three-quarters of U.S. families buy organic products

Contact: Barbara Haumann
802-579-9317
bhaumann@ota.com

GREENFIELD, Mass. (June 16, 2009)�Tightening their spending habits amid economic uncertainty, U.S. families, however, are not giving up their purchases of organic products. In fact, nearly three-quarters (73 percent) of U.S. families buy organic products at least occasionally, chiefly for health reasons according to a new study to be unveiled this week.

Findings from the 2009 U.S. Families� Organic Attitudes and Beliefs Study, jointly sponsored by the Organic Trade Association (OTA) and KIWI Magazine, also show that three in ten U.S. families (31 percent) are actually buying more organic foods compared to a year ago, with many parents preferring to reduce their spending in other areas before targeting organic product cuts. In fact, 17 percent of U.S. families said their largest increases in spending in the past year were for organic products.

�These findings reinforce the data collected in OTA�s 2009 Organic Industry Survey that showed continued healthy growth in U.S. sales of organic products,� said Christine Bushway, OTA�s executive director.

Read More... [Source: Organic Trade Association's Organic Newsroom - Posted by FreeAutoBlogger]