August 28, 2009

Organic Label Remains Trustworthy and Relevant

Contact: Laura Batcha

Media Alert:

GREENFIELD, Mass. (July 4, 2009) � The Organic Trade Association (OTA) and its members are organic advocates. We believe in, support, and advocate for the integrity of the organic label and strict enforcement of federal organic standards because this is fundamental to living up to the contract with consumers who choose or who are considering choosing organic products.

At the June 17 annual meeting of the OTA membership, Kathleen Merrigan, Deputy Secretary of Agriculture, announced �the new era of equivalence and enforcement of organic standards.� She was met with a standing ovation from the packed house.

It is unfortunate the Washington Post article, �Purity of Federal �Organic� Label Is Questioned�, July 3, 2009, focused on old news and urban legends. The article also chose to reinforce rhetoric that is not only inaccurate but serves a narrow agenda whose motivations go unquestioned in the article.

OTA, on behalf of its members, would like to correct some inaccuracies and try to move the debate beyond narrow rhetoric and toward a more fact-based perspective.

Read More... [Source: Organic Trade Association's Organic Newsroom - Posted by FreeAutoBlogger]

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